BOG covers single, multiple, and Showcast wagers on the Win and Each Way or Win Only fixed odds markets, including those enhanced with a Bet Boost, for races taking place in the UK and Ireland. Races outside of the UK and Ireland are not included, nor are Each Way Extra, Place Boost, or ante-post bets (unless specified).

Country	Featured Bookmaker	BOG Start Time (Local)	Notes
Australia	Sportsbet	9:00 AM AEST	Major metro meetings only
USA	TVG	12:00 PM ET	Selected Grade 1 races
France	PMU	Not typically offered	Fixed odds model differs
South Africa	World Sports Betting	10:00 AM SAST	Feature meetings on weekends

Tote/pari-mutuel/Colossus markets are also excluded. A Welcome Offer of Bet £10 Get £30 in free bets is one of the better ones around and it’s worth remembering that there’s no reason why you can’t use your free bets to place racing wagers, where you can take advantage of BOG in the process. I tried out the BOG offer here at Bet365, and it all worked smoothly. On the two bets that actually won and benefited from the offer, the correct adjustments (in terms of working out the bigger of the two prices) were made without any fuss. Then there was the added bonus that I could watch the races via livestreaming, with the pictures being of excellent quality.

Event	Typical BOG Start	Participating Bookmakers	Special Notes
Cheltenham Festival	8:00 AM each day	Most major UK bookies	Extended offers common
Royal Ascot	9:00 AM each day	Bet365, Ladbrokes, William Hill	Applies to all races
Grand National	From 10:00 AM	Virtually all	High volume of bets
The Derby	9:00 AM on race day	Sky Bet, Paddy Power, Betfair	Feature race only sometimes

As someone who also enjoys greyhound racing, I’m glad the Bet365 BOG offer extends to dogs, rather than just horses. #AD 18+ New customers can sign up using bonus code HR365, bet £10 and get £30 in Free Bets. The William Hill Best Odds Guaranteed promotion is available from 8am on race day until the race’s starting time.

Bookmakers Offering BOG

That means you’d pocket £110 instead of £60 – a difference of £50. Unibet’s ongoing best guaranteed odds promotion will definitely be of interest to anybody who bets on horse racing. It means you’ll always get the best odds regardless of the starting odds when you place your initial bet. It doesn’t matter what the odds are when you place your initial bet. If the odds are better when the race begins, you’ll receive your pay-out at the improved odds should your selection win.

Do I have to opt in?

Keep reading to find out exactly how you can use this offer to enhance the odds on your horse racing bets. Unibet’s Best odds guaranteed, also known as BOG, is an ongoing offer from Unibet that guarantees you will be paid out at the best odds on all UK and Ireland horse races. As long as you place a bet before 8am on raceday then you can rest assured safe in the knowledge that if your bet starts at a bigger price than you took you’ll get paid out at that bigger price. You will need to be registered with a Unibet account to get their best odds guaranteed on horse racing. Note: The promotion is instantly applied to horse racing bets for both new and existing customers.

Bar One Racing

If you’re a new customer, you may as well cash in on the account-opening bonus as well! For example, you could place a bet on a horse at 4-1, and the starting odds may improve to 6-1 by the time the race begins. If your selection wins the race at 6-1, you will be paid out at those odds instead of your initial odds of 4-1. It is an excellent way of being sure you get the very best odds so you can spend less time debating over whether or not your horse’s odds are likely to improve before the race begins. It is important to know that you only get improved odds. The maximum benefit from BOG is £25,000 a day per punter.

Best Odds Guaranteed (BOG) typically applies to UK and Irish horse racing.
Standard BOG times often start from 10:00 AM on race day.
Many bookmakers extend BOG until the official "off" time of the first race.
Some offers are valid for all races at a specific meeting.

‘Win’ bets are eligible for BOG on all UK and Irish horse racing at William Hill.

How to Get the Best Out of Best Odds Guaranteed

A maximum return of £25,000/day per customer is in place for this offer. Certain bet types are excluded alltogether from the offer including: non-runner no bet, ante-post, tote/pari-mutuel (dividends & bets), Money Back 2nd/3rd as cash bets and races with extra places, enhanced win, not to win, in-play wagers and cover bets. Any bets placed with a free bet balance will not be eligible for the offer. As well as their Best Odds Guaranteed offer, Unibet also allows punters to watch selected events, including horse racing, live on their website and apps. To watch an event live, all you need bet gambling bonus sign up to do is place a wager of at least £1 on that event.

Betano Best Odds Guaranteed T&Cs

You’ll then be able to watch a live stream of the event with less than a 10-second delay, which is very similar to most live TV broadcasts. Trying to pick the perfect moment to place your bet in horse racing can be really tough because the odds keep changing all the time. But with Best Odds Guaranteed promotions, there’s no need to worry. If you bet and the Starting Price ends up higher, you’ll get paid out at the higher odds, which means you could get more money back. In this guide, we’ll highlight which UK bookies have Best Odds Guaranteed promotions and how you can make the most of these offers.

Common Best Odds Guaranteed Terms & Conditions

We’ll also touch on the big racing festivals where you can find these BOG deals. If you’re finding this useful, don’t forget to explore more on HorseRacing.net. The latest offers, odds, stats, news, and betting tips are just one click away. All top bookmakers offer Best Odds Guaranteed, whether it’s on the biggest events in the horse racing calendar such as Cheltenham and the Grand National, or daily meetings across the UK and Ireland. You can find more details about the BOG offers at a number of leading bookies below. All bets besides Win markets on UK horse racing are excluded, including Each Way Extra, Place Markets, Lengthen Your Odds, Insurance Bets and Betting Without.

Platform	BOG Activation Time	Any Delay?	User Consideration
Desktop Website	As per schedule	No	Standard access
iOS App	As per schedule	No	Push notifications available
Android App	As per schedule	No	Same as desktop
Mobile Browser	As per schedule	Potential slight latency	Ensure strong connection

William Hill also offers Bet £10 Get £30 in Free Bets to new customers, which is another great starting point. This bookmaker recently expanded its BOG promotion to include all Irish racing as well, so there’s now a significantly larger market to target with this perk.

Top BOG betting sites reviewed

Here’s our pick of the top 14 horse racing Best Odds Guaranteed betting sites. Get the scoop on each bookie’s offer and discover how to get better returns on your winning bets. * Except Lucky 15, Lucky 31, and Lucky 63 bets **Except Enhanced Accas ***Dependent on Coral Shop Opening Time Best Odds Guaranteed is available at Bet365 from 8:00 am on the day of the race. If you take an early price and the SP is bigger, you’ll receive the higher payout if your selection wins. T&Cs apply, only available to new & eligible customers. Live streaming is available on all UK and Irish races, as well as selected international events. There are plenty of horse racing promos, such as daily odds boosts, extra places on all festival races, and Epic Boosts for the major races. There’s also no cap to BOG winnings which is great to see. Betfred Best Odds Guaranteed kicks in from 8am on race day.

For evening meetings, BOG often starts at 4:00 PM or 5:00 PM.
All-weather fixtures may have different BOG start times.
Weekend BOG times may differ from weekday schedules.
Festival meetings (e.g., Cheltenham) sometimes have extended BOG.

If you bet early and the SP is higher, Betfred pays out at the higher odds, with no cap on the extra payout amount.

Early price BOG allows you to get the best odds from the morning.
Some firms offer "BOG Extra" which includes extra places.
BOG can be combined with price promises on certain races.
New customer offers often include enhanced BOG terms.
Loyalty programs may provide all-day BOG for members.

The promotion is available on all UK and Irish horse races in the race book.

Check specific terms for international racing, as BOG may not apply.
BOG is usually for win or each-way singles, not multiples.
Price boosts or special offers may void BOG eligibility.
Ante-post bets are generally excluded from BOG promotions.
BOG is typically for bets placed online or via mobile app.
Telephone bets may have different BOG rules.

Lucky 15, Lucky 31, Lucky 63, tote bets, ante-post bets, and any specials or price boosts are not included.

Why is Best Odds Guaranteed Important for Bettors?

If the starting odds of your selection shorten, you will receive your initial odds. For example, you place a bet on a horse at 4-1 but it starts the race with odds of 2-1, you will still be paid out at 4-1 in this case since you’re always guaranteed the best odds as the promotion states. The BOG offer applies to single and multiple bets, and you can take advantage of it from 8 am on race day. Best of all, Best Odds Guaranteed is available on every horse racing bet on UK and Ireland markets. There are a few exceptions to the offer as it isn’t available on the following: ante-post, non-runner no bet, tote/pari-mutuel (bets and dividends), not to win, enhanced win, cover bets and in-play bets, Money Back 2nd-3rd as cash bets and races with extra places.

Best Odds Guaranteed on all UK and IRE racing!

As punters, we’re always looking to get the best odds on our selections, so this offer is certainly worth signing up with Unibet to take advantage of. As long as your account and selections qualify, the rest is done for you. Here’s how you can get the best odds guaranteed at Unibet: Log in to your Unibet account or sign up for a new one if you aren’t already a customer Place a single or multiple bet on any horse race taking place across the UK and Ireland from 8 am that day. If your selection’s starting odds are better than your initial odds, you will be paid out at the improved starting odds. Open new account here or use existing.

8. Virgin Bet Best Odds Guaranteed

If SP is bigger than your price you get the bigger price payout. Applies to horse racing from UK & Ireland. Only customers in the UK, Ireland, Netherlands and Belgium are eligible for the Best Odds Guaranteed offer. The Best Odds Guaranteed offer is available from 8 am daily. All UK and Ireland horse racing events qualify for the offer. Alongside bet365 and CopyBet, Betfred is one of only three bookmakers in our top list that doesn’t limit its Best Odds Guaranteed promotion with a maximum winning cap, meaning there’s no specified limit to the amount you can earn through BOG.

Best Odds Guaranteed Payment Methods

Google Pay: another app-based payment method, with several betting sites with best odds guaranteed enabling customers to deposit using an Android device. PayPal: horse racing best odds guaranteed can be secured when you make a deposit through PayPal. It is a quick and secure e-wallet method that helps make PayPal betting sites increasingly popular. Neteller: this is another popular e-wallet option that is accepted by bookies. Naturally, you can make instant deposits and quick withdrawals.

How Do I Know if I Qualify For Best Odds Guaranteed?

Skrill: the third e-wallet payment method that is available. It is a convenient way to fund your balance at Skrill betting sites. Trustly: more betting sites with Trustly are becoming available, and it’s a secure way of making bank payments without needing to register a debit card. It’s a horse racing offer which allows you to get the bigger of the early price or the starting price when it comes to your selection. When you are betting on the UK and Irish racing, you should always make sure you are getting best odds guaranteed.

bet365 offer Best Odds Guaranteed on every horse race - every day!

The odds are in your favour with BOG. Place a Win or Each-Way bet on any UK or Irish race after 8am on race day (excludes ante-post, Lucky 15, Lucky 31 and Lucky 63 bets). If the Starting Price (SP) is bigger than when you backed it, you’ll be paid out at the newer odds. Let’s say you place a £10 bet on a horse to win at 5/1. If it does the business after drifting to 10/1 by the start of the race, your return would be adjusted to the higher SP.

Best Odds Guaranteed Bookies, Times Offers June 2026